{"id":1637,"date":"2025-05-02T07:54:58","date_gmt":"2025-05-02T07:54:58","guid":{"rendered":"https:\/\/united-in-pace.com\/?p=1637"},"modified":"2025-05-02T08:09:40","modified_gmt":"2025-05-02T08:09:40","slug":"behind-the-brand-004-making-progress","status":"publish","type":"post","link":"https:\/\/united-in-pace.com\/de\/behind-the-brand-004-making-progress\/","title":{"rendered":"BEHIND THE BRAND [004] \u2013 Making Progress"},"content":{"rendered":"<p>Good 4 months have now passed since my last post. Now that I&#8217;ve started working full-time again at the beginning of the year, I haven&#8217;t been able to invest as much time in this \u201cproject\u201d. Despite a 35-hour week, training for Challenge Roth is getting more and more serious. There are only 2 months left until the big day.<\/p>\n\n\n\n<p>Building up an app and a brand alongside a full job and long-distance triathlon training? Sounds like too much at once? Yes, it is. And it&#8217;s precisely because there was so little time available that I&#8217;m so proud of what I&#8217;ve achieved so far. I&#8217;ve learned a lot again in the last four months. The last four months have been a crash course in app development, design and product thinking. I have not only programmed &#8211; I have understood how complex the topic of training platforms is: the many parameters in running (speed, distance, route, altitude, cadence, heart rate, etc.), mathematical calculation for statistics, storage of data volumes, evaluation of training files such as GPX, display of statistics and much more.<\/p>\n\n\n\n<p>However, the process of developing new features and then holding them in my hand and examining them on my smartphone is simply great. Sometimes I find myself opening the app during the day and being excited about what I&#8217;ve developed.<\/p>\n\n\n\n<p>What I find particularly difficult is focusing on completing a usable version. I keep coming across new interesting features and points that I hadn&#8217;t considered before. My goal should be to finish a simplified usable version first, but that is also a lot of work.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>What have I already implemented so far?<\/strong><\/p>\n\n\n\n<p><strong>\ud83d\udee0\ufe0f Technical Functions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upload &amp; analyze GPX files<\/li>\n\n\n\n<li>Save &amp; analyze training data<\/li>\n\n\n\n<li>Define individual training zones<br><br><strong>\ud83d\udcc5 Training planning:<\/strong><\/li>\n\n\n\n<li>Plan workouts in the calendar<\/li>\n\n\n\n<li>Reminders &amp; notifications<\/li>\n\n\n\n<li>Filterable workout library<br><br><strong>\ud83d\udcf1 User experience:<\/strong><\/li>\n\n\n\n<li>Responsive for mobile &amp; desktop<\/li>\n\n\n\n<li>Social media post generator<\/li>\n\n\n\n<li>Statistics<\/li>\n<\/ul>\n\n\n\n<p>Here are a few screenshots of the current development status:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"426\" data-id=\"1644\" src=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.31.44.png?resize=500%2C426&#038;ssl=1\" alt=\"\" class=\"wp-image-1644\" srcset=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.31.44.png?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.31.44.png?resize=300%2C256&amp;ssl=1 300w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.31.44.png?resize=14%2C12&amp;ssl=1 14w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"859\" data-id=\"1642\" src=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.30.26.png?resize=492%2C859&#038;ssl=1\" alt=\"\" class=\"wp-image-1642\" srcset=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.30.26.png?w=492&amp;ssl=1 492w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.30.26.png?resize=172%2C300&amp;ssl=1 172w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.30.26.png?resize=7%2C12&amp;ssl=1 7w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"827\" data-id=\"1641\" src=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.28.43-1.png?resize=495%2C827&#038;ssl=1\" alt=\"\" class=\"wp-image-1641\" srcset=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.28.43-1.png?w=495&amp;ssl=1 495w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.28.43-1.png?resize=180%2C300&amp;ssl=1 180w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.28.43-1.png?resize=7%2C12&amp;ssl=1 7w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"595\" data-id=\"1643\" src=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.27.28-1.png?resize=492%2C595&#038;ssl=1\" alt=\"\" class=\"wp-image-1643\" srcset=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.27.28-1.png?w=492&amp;ssl=1 492w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.27.28-1.png?resize=248%2C300&amp;ssl=1 248w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.27.28-1.png?resize=10%2C12&amp;ssl=1 10w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"863\" data-id=\"1647\" src=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.34.13.png?resize=474%2C863&#038;ssl=1\" alt=\"\" class=\"wp-image-1647\" srcset=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.34.13.png?w=474&amp;ssl=1 474w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.34.13.png?resize=165%2C300&amp;ssl=1 165w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.34.13.png?resize=7%2C12&amp;ssl=1 7w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"633\" data-id=\"1646\" src=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.34.32.png?resize=510%2C633&#038;ssl=1\" alt=\"\" class=\"wp-image-1646\" srcset=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.34.32.png?w=510&amp;ssl=1 510w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.34.32.png?resize=242%2C300&amp;ssl=1 242w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/04\/Bildschirmfoto-2025-04-18-um-09.34.32.png?resize=10%2C12&amp;ssl=1 10w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"1653\" data-id=\"1651\" src=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/IMG_3716.jpg?resize=1179%2C1653&#038;ssl=1\" alt=\"\" class=\"wp-image-1651\" srcset=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/IMG_3716.jpg?w=1179&amp;ssl=1 1179w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/IMG_3716.jpg?resize=214%2C300&amp;ssl=1 214w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/IMG_3716.jpg?resize=730%2C1024&amp;ssl=1 730w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/IMG_3716.jpg?resize=768%2C1077&amp;ssl=1 768w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/IMG_3716.jpg?resize=1096%2C1536&amp;ssl=1 1096w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/IMG_3716.jpg?resize=9%2C12&amp;ssl=1 9w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>QUO VADIS?<\/strong><\/p>\n\n\n\n<p>There are already a lot of apps of this kind on the market. Strava, Adidas Running, Trainingpeaks, Garmin, Coros, Wahoo, MATS, Pushing Limits and so many more. So far, I haven&#8217;t given much thought to what exactly the difference or USPs of my app should be. I have only implemented basic functionalities.<\/p>\n\n\n\n<p>So the question of all questions: <em>Which direction to go for?<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>POSSIBLE DIRECTIONS:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The art of sharing sports results<\/strong><br>Aesthetic, customizable sports content creation for social media (Canva for Athletes)<\/li>\n<\/ol>\n\n\n\n<p>What I think is a big trend is the integration of training data into social media. Zach Pogrob is currently pursuing this approach with his Aura app. Even if I don&#8217;t like the style and the font used in most of the shared posts, I see great potential here to use the integration of Strava to create more beautiful and varied posts than is possible with Strava itself. In contrast, the map views used already look very good. At the same time, I came across Mapal&#8217;s posts, which I find very appealing in terms of design.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Beta 1.4 (2) of Aura is out now<br><br>Added:<br>&#8211; Video<br>&#8211; Map backgrounds<br>&#8211; New Templates: Splits, Map, Mini-Map<br>&#8211; MUCH faster run-loading<br>&#8211; Tons of small improvements<br><br>If you&#39;re on the beta, update now in TestFlight app<br><br>If you&#39;re not on, RT\/QT this for an invite (sending 50) <a href=\"https:\/\/t.co\/lCdQFXPjEI\">pic.twitter.com\/lCdQFXPjEI<\/a><\/p>&mdash; Zach \ud83c\udff4 (@zachpogrob) <a href=\"https:\/\/twitter.com\/zachpogrob\/status\/1910177658547450190?ref_src=twsrc%5Etfw\">April 10, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Bleeding to make things simple.<br><br>Aura is coming.<br>App-store launch in 2-3 weeks.<br>A 100x improvement from the first beta version 2 months ago.<br><br>Reply with a \ud83c\udff4 for a beta invite (last round before launch). <a href=\"https:\/\/t.co\/ELHwHFm0ki\">pic.twitter.com\/ELHwHFm0ki<\/a><\/p>&mdash; Zach \ud83c\udff4 (@zachpogrob) <a href=\"https:\/\/twitter.com\/zachpogrob\/status\/1915820168229621902?ref_src=twsrc%5Etfw\">April 25, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group has-contrast-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b3e88d1 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"1024\" src=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/image.png?resize=821%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-1652\" style=\"width:238px;height:auto\" srcset=\"https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/image.png?resize=821%2C1024&amp;ssl=1 821w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/image.png?resize=241%2C300&amp;ssl=1 241w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/image.png?resize=768%2C957&amp;ssl=1 768w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/image.png?resize=10%2C12&amp;ssl=1 10w, https:\/\/i0.wp.com\/united-in-pace.com\/wp-content\/uploads\/2025\/05\/image.png?w=993&amp;ssl=1 993w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I need <a href=\"https:\/\/twitter.com\/zachpogrob?ref_src=twsrc%5Etfw\">@zachpogrob<\/a> to launch Aura so I don\u2019t have to spend time doing this myself. <a href=\"https:\/\/t.co\/HL9Vn4n41V\">pic.twitter.com\/HL9Vn4n41V<\/a><\/p>&mdash; Mapal (@mapalberenson) <a href=\"https:\/\/twitter.com\/mapalberenson\/status\/1912869092228227582?ref_src=twsrc%5Etfw\">April 17, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">First actual race this morning. PT and recovery has paid off. Main goal was to finish after not having ran 10k or more since the marathon in August. Sub goal was to go under an hour. Could\u2019ve pushed harder but I will use it as fuel for the Annual Birthday Run prep \ud83d\ude08 <a href=\"https:\/\/t.co\/oBK0thcwEH\">pic.twitter.com\/oBK0thcwEH<\/a><\/p>&mdash; Mapal (@mapalberenson) <a href=\"https:\/\/twitter.com\/mapalberenson\/status\/1911098697485603234?ref_src=twsrc%5Etfw\">April 12, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Standardized, motivating, knowledge-conveying training plans<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Initially, my plan was to be able to set standardized training plans in the app. These training plans should be backed up with daily motivation and knowledge. For example, the goal-setting process could be integrated at the beginning:<\/p>\n\n\n\n<p>The user can create a new goal and is then taken through a goal setting process. In the process, the user receives help\/knowledge on how to formulate a goal for themselves and what realistic increases in running are. Also taking into account previous experience or available training time, e.g. what progress is realistic with effort in time X.<\/p>\n\n\n\n<p>For example, you can differentiate between long-term and short-term goals and then enter a minimum goal\/realistic goal\/maximum goal<\/p>\n\n\n\n<p>You answer questions about why you want to achieve the goal etc.<\/p>\n\n\n\n<p>The user can create a target card that they can print out<\/p>\n\n\n\n<p>After that, you are given a new topic to work on every week: e.g. injury prevention, regeneration, training, etc: Injury prevention, regeneration, routines and then mental strategies for competitions.<\/p>\n\n\n\n<p>This would scale well if other coaches could also create training plans and sell them via a kind of store.<\/p>\n\n\n\n<p>This would scale well if other coaches could also create training plans and sell them via a kind of store.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>These are my first approaches so far. To be continued\u2026<\/em><\/strong><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Good 4 months have now passed since my last post. Now that I&#8217;ve started working full-time again at the beginning of the year, I haven&#8217;t been able to invest as much time in this \u201cproject\u201d. Despite a 35-hour week, training for Challenge Roth is getting more and more serious. There are only 2 months left [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"","tag":"0","restrict_content":"0"},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-letters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BEHIND THE BRAND [004] \u2013 Making Progress | UNITED IN PACE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/united-in-pace.com\/de\/behind-the-brand-004-making-progress\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEHIND THE BRAND [004] \u2013 Making Progress | UNITED IN PACE\" \/>\n<meta property=\"og:description\" content=\"Good 4 months have now passed since my last post. Now that I&#8217;ve started working full-time again at the beginning of the year, I haven&#8217;t been able to invest as much time in this \u201cproject\u201d. Despite a 35-hour week, training for Challenge Roth is getting more and more serious. 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